Nobody knows natural floorcoverings like Crucial Trading. For 27 years Crucial Trading have been working to create the most beautiful textures, weaves and designs using the finest natural materials. Known for their innovative floorcoverings, its their a priority to remain at the forefront of creative design.

With a small dedicated team of designers and craftspeople is always experimenting with new materials, interesting textures and beautiful patterns to help fuel your imagination and breathe new life into your home.

Make the Rug that Makes the Room

With millions of pattern and colour combinations, our rug builder’s diversity rivals nature herself. Experiment with literally millions of border, material, weave and pattern combinations to produce something as unique as it is beautiful.

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Our Wool Fibres

Soft, warm and luxurious to the touch, wool is comfortable underfoot, hardwearing and versatile. Their inspirational collection of weaves, patterns and textures is second to none, and thanks to this exceptional material we are able to create a contemporary colour palette from deep chocolate tones, bold limes and reds to the most delicate ivory.

Our Mixed Fibres

Choose from 100% pure wool or be seduced by wool combined with the finest natural plant fibres. By mixing wool with sisal, jute, cotton and linen we are able to create distinct designs by blending the fibres’ innate qualities and textures to stunning effect. Visit our Gallery to see our how our unique designs always enhance their surroundings.