Nobody knows natural floorcoverings like Crucial Trading. For 36 years Crucial Trading have been working to create the most beautiful textures, weaves and designs using the finest natural materials. Known for their innovative floorcoverings, its their a priority to remain at the forefront of creative design.
There is a small dedicated team of designers and craftspeople that are always experimenting. Whether it is new materials, interesting textures and beautiful patterns, the aim is always to fuel your imagination and breathe new life into your home.
Make the Rug that Makes the Room
With the choice of millions of pattern and colour combinations, the rug builder’s diversity seems to rival nature, herself. Experiment with literally millions of borders, materials, weave and pattern combinations to produce something as unique as it is beautiful. Make your home truly your own.
Need some help? Want a quote?
Speak to the team today or find your nearest store
Visit a store Get a quoteOur Wool Fibres
Soft, warm and luxurious to the touch, wool is comfortable underfoot, hardwearing and versatile. Their inspirational collection of weaves, patterns and textures is second to none. Also, thanks to this exceptional material we are able to create a contemporary colour palette. Choose anything from deep chocolate tones, bold limes and reds to the most delicate ivory.
Our Mixed Fibres
Choose from 100% pure wool or be seduced by wool combined with the finest natural plant fibres. By mixing wool with sisal, jute, cotton and linen we are able to create distinct designs by blending the fibres’ innate qualities and textures to stunning effect. Visit our Gallery to see our how our unique designs always enhance their surroundings.